DentalEZ logo in color
Privacy Policy | Website Privacy Policy

Website Privacy Policy


Effective Date: November 1, 2023.

  1. Introduction and Overview.

This Privacy Policy describes how DentalEZ, Inc. its subsidiaries and affiliates (collectively “DentalEZ,” “we,” “our,” or “us”) collects, uses, and shares information about you as well as your rights and choices. This Privacy Policy applies to your use of the DentalEZ equipment containing the Aeras platform, or similar “smart technology” in such dental or medical equipment and any online service location that posts a link to this Privacy Policy, and all features, content, and other services that we own, control, and make available through such online service location (collectively, the “Service”). By using the Service or our DentalEZ smart equipment, you agree to our Terms of Use (“Terms”) and consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy and the Terms. If you do not agree and consent, discontinue use of the Service and our equipment. If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section below.

  1. Information Collection.

A. Information You Provide.

We collect information when you use the Service and our DentalEZ smart technology in your dental or medical equipment, including information you provide when you register an account for the Service, update your profile, access our content, test or use equipment, participate in a DentalEZ sweepstakes, contest, survey, special or promotion (“Promotion”), contact DentalEZ customer support or apply for a job with DentalEZ. We may use Service Providers (defined below) to collect information.

You represent and warrant that you will only provide information and use the Service acting as an  employee, owner, director, officer, or contractor of a company, partnership, sole proprietorship, nonprofit or other legal entity (a “Customer”), and that your communications and transactions with DentalEZ occur solely within the context of DentalEZ providing the Service or equipment to the Customer that you represent.

Information we and our Service Providers on our behalf collect includes the following:

  • Contact Data, including your first and last name, email address, office address, phone number, organization name, dental profession and role.
  • Account Credentials, including your username, password, and information for authentication and account access.

You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information, and we may immediately delete such information, without liability to you.

B. Information Collected Automatically.

In addition, we automatically collect information when you use the Service. Information we automatically collect includes the following:

  • Service Use Data, including data about the features you use, the pages you visit, the emails and advertisements you view, the products you purchase, the time of day you browse, and your referring and exiting pages.
  • Device Connectivity and Configuration Data, including data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and device identifiers such as IP address, MAC address, and Ad Id (e.g., IDFA or AAID).
  • Location Data, including imprecise location data (such as location derived from an IP address, equipment sensor or data that indicates a city or postal code level) and, with your consent, precise location data (such as latitude/longitude data).
  • Equipment Usage and Performance Data, including performance data collected from sensors connected to the DentalEZ smart technology in your dental or medical equipment, including by not limited to when the equipment is used and for how long, what equipment functions are being used, how the equipment is running, power surges, tank pressure, voltage, oil or water level, maintenance alert, service history, pump intake, runtime and vacuum efficiency, and other kinds of equipment performance data.

We use various tracking technologies to automatically collect information and other data, including the following:

  • Log Files, which are files that record events that occur in connection with your use of the Service.
  • Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Service. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
  • Pixels (also known as web beacons), which is code embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from other parties that allow us to track our conversions, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
  • Location-Identifying Technologies, which are technologies used to collect your location. For example, GPS, WiFi, and Bluetooth may be used to collect precise location data. Location data may be used for purposes such as verifying your device’s location.

Some information about your use of the Service and other parties’ services may be collected using tracking technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and other services.

For further information on tracking technologies and your rights and choices regarding them, see the “Your Rights and Choices” section below.

C. Information from Other Sources.

We also collect information from other sources. To the extent we combine third party sourced information with information we have collected through the Service, we will treat the combined information in accordance with the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data. These sources vary over time, but have included:

  • Dealers and/or Service Providers that sell or provide our equipment to dental offices and you on behalf of your employer.
  • Publicly available sources, including data in the public domain.
  1. Use of Information.

We use information we collect for legitimate business purposes in accordance with the practices described in this Privacy Policy, including to:

  • Manage our Service, including registration of your account, provision of access to product literature, and provision of dental equipment with smart technology to manage and monitor the equipment.
  • Perform services requested by you, such as scheduling equipment testing and repairs.
  • Respond to your comments, questions, requests, and provide customer service.
  • Send you technical notices, updates, security alerts, information regarding changes to our policies, and administrative messages.
  • Prevent and address fraud, breach of policies or terms, and threats or harm.
  • Monitor and analyze trends, usage, activities and failure analysis.
  • For research and analysis purposes, including to improve the Service and other DentalEZ websites, marketing efforts, products, equipment and services, and to develop and create new products, equipment and services.
  • Develop and send you direct marketing, including advertisements and communications about our and other party’s such as our dealers’ products, offers, promotions, events, and services.
  • Fulfill any other purpose disclosed to you or with your consent.

We may use information we collect to create data and data sets that are not identifiable to you or any individual by aggregating data and/or de-identifying data (“Aggregated Data”). We may use Aggregated Data for any purpose except as prohibited by applicable law. For more information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.

  1. Sharing of Information.

We share information we collect, including as follows:

  • Service Providers. We share information with our agents, vendors, dealers, and various other service providers (collectively “Service Providers”) in connection with their work on our behalf. Service Providers assist us with services such as payment processing, data analytics, marketing and advertising, website hosting, and technical support to DentalEZ and to you. Service Providers are prohibited from using information about you for any purpose other than to provide this assistance, although we may permit them to use information that does not identify you (including information that has been aggregated or deidentified and equipment performance data) for any purpose except as prohibited by applicable law.
  • Dealers. We share information with dealers who sell dental or medical equipment and our products, including to enable Dealers to manage and honor Customer equipment warranties, provide repair services to our Customers, and to advertise their services to you.
  • Affiliates. We may share information with our related entities including our affiliates and related companies. Our Affiliates may use this information to help us provide our Services and equipment and for their own business purposes. For example, we share information with our affiliates who help us manufacture and distribute the DentalEZ smart technology in dental or medical equipment. Our affiliates may also use the information to develop or enhance their own products and services and to promote their own products and services to you.
  • Business Partners. We may enter into relationships with third party business partners where we license or otherwise disclose data to them to use for their own business purposes. For example, we may license data regarding equipment performance, wear and maintenance to third party equipment manufacturers.
  • Merger or Acquisition. We may share information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
  • Security and Compelled Disclosure. We may share information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also share information in accordance with the applicable laws in order to protect the rights, property, life, health, security and safety of DentalEZ, DentalEZ personnel, the Service or any third party.
  • Consent. We may share information to fulfill any other purpose disclosed to you or with your consent.

Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified and equipment performance data) with third parties except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.

  1. Your Rights and Choices.

A. Account Information.
You may access or update certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the “Contact Us” section below or by contacting your dealer directly. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use information about you as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements.

B. Tracking Technology Choices.

  • Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.
  • Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit

Please be aware that if you disable or remove tracking technologies some parts of the Service may not function correctly.

C. Analytics.
Our Service contains tracking technologies owned and operated by other parties. For example, we use tracking technologies from analytics providers to help us analyze your use of the Service, compile statistic reports on the Service’s activity, and provide us with other services relating to Service activity and internet usage.

D. Communications.
E-mails. By registering for an account to use the Service, it is implied that you consent to us sending emails to you about the Service, the status of your account and information about your equipment. As such, we may send emails to the email address you provide for transactional and promotional purposes in regard to the Service, the status of your account and your equipment. You can optout of receiving certain promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link or emailing us at the email address set out in the “Contact Us” section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot optout of non-promotional emails, such as those about your account, transactions, servicing, or DentalEZ’s ongoing business relations.

Text Messages. You can opt-out of receiving text messages to your phone number at any time by (i) for text messages, texting “STOP” in response to any text message you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of text messages; and (ii) for calls, requesting optout during any call you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of calls. Please note that your opt-out is limited to the email address, phone number and device used and will not affect subsequent subscriptions.

  1. Your California Privacy Rights.

Under California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, California residents with whom we have an established business relationship are entitled to request and receive, free of charge, once per calendar year, information about certain personal information we shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. To request a copy, please contact us as set out in the “Contact Us” section below. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please be aware that not all information sharing is covered by the “Shine the Light” law requirements and only information on covered sharing will be included in our response.

  1. Your Canadian Privacy Rights.

If you are a resident of Canada, you may be entitled to additional rights regarding your personal information, including: (i) the right to withdraw consent to processing of your personal information where consent is the basis of processing; (ii) the right to access your personal information and certain other supplementary information, under certain conditions; (iii) the right to challenge improper processing of your personal information, under certain conditions; (iv) the right to demand that we restrict the use or disclosure of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for such use or disclosure, use or disclosure is no longer necessary, or believe your personal information is inaccurate; and (v) the right to lodge a complaint with applicable Canadian data protection authorities. If you want to learn more about your rights under Canadian law or our privacy practices, you may contact our Privacy Officer (see the “Contact Us” section below).

  1. Children.

The Service is intended for a general audience and not directed to children under eighteen (18) years of age. DentalEZ does not knowingly collect personal information of children under the age of thirteen (13). If you are a parent or guardian and believe DentalEZ has collected such information in a manner not permitted by law, please contact us as set out in the “Contact Us” section below, and we will remove such data to the extent required by law.

  1. Data Security.

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you that is transmitted over the internet.

  1. International Transfer.

We are based in the U.S. and the information we collect is stored and processed in the U.S. and is therefore subject to U.S. law. If you are accessing the Service from outside of the U.S., please be aware that information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the U.S. and other jurisdictions as set out in this Privacy Policy.

  1. Changes to this Privacy Policy.

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide you additional notice to your email address.

  1. Contact Us.

If you have any questions or comments about this Privacy Policy, our data practices, or our compliance with applicable law, please contact us:

By email:
[email protected]

By mail:

Attention: Privacy Officer
310 Lindenwood Drive, Suite 100
Malvern, PA 19355