DENTALEZ announced the acquisition of Forest, a 45-year-old manufacturer of dental operatory equipment. Located in Hillsboro Oregon, Forest is known for its highly reliable yet simple technology. The acquisition of Forest gives DENTALEZ an exciting new addition to a diverse and growing portfolio of dental products.
We’re in a time when practices recognize the importance of elevating and enhancing the patient experience. Forest uses beautifully crafted design to create a fun factor for both the patient and the staff. But the brilliance of their design extends well beyond the esthetic. Their products embody the design idea of simplicity, no more or less than exactly what the customer needs.
- Heather Trombley, President and COO of DENTALEZ
The acquisition of Forest allows DENTALEZ to continue with its new long-term strategic goals. The complementary product offering extends the DENTALEZ reach across a variety of customer segments. In addition, the companies will be able to leverage the benefits of shared supply chains and operational functions.
Current Forest customers will have the benefit of availing themselves to the more diverse line of products available from DENTALEZ. Plus, the two entities will be able to utilize a single sales team, Professional Sales Associates, that is already familiar with Forest Products.
The Forest brand will continue as part of the DENTALEZ portfolio of products, and the company will go to market as Forest Equipment. The current Forest leadership team will remain in place in Hillsboro, OR, including Hank Barton who bought Forest in 2004.
Barton’s vision—making dental equipment more exciting and esthetically appealing—has become a signature trait of Forest designs. This includes offering practices a diverse color palate, carbon fiber trims, chrome accents, contrast upholstery stitching and more.
It’s with great enthusiasm that we take this next step forward for Forest. The real beauty of this is that DENTALEZ recognizes and respects what we have accomplished in the market place, and with their backing Forest can go further, faster than we ever could have alone. Everyone at Forest is excited about this next stage in our long history.
- Hank Barton, Purchased Forest in 2004
