Dr. Practice by DentalEZ
Wednesday, 02 December 2009 06:00

Social Networking in the Dental Office

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social-media Facebook, Twitter, Blogs, YouTube….I am sure you have heard of one or all of these by now, as these social networking sites have become the new buzz words. Social media sites started as an online tool for personal use, connecting with friends. And some still regard the somewhat-new sites as “something your kids use”. But more and more, social media sites are being used by companies as a powerful tool for conducting business in the form of marketing, communicating with customers, networking, and sharing ideas with other like-minded professionals. As a “dental professional” your actual day-to-day job is to care for your patients, yet your practice is also a business. As a “business professional”, how are you currently advertising your practice…a website, patient reminder cards, newspaper, phone book? These are all good forms of traditional marketing, but your efforts can be enhanced by adding new outlets to your marketing plans that provide new and innovative ways to promote and grow your office. Social networking is the new phenomenon that is now changing the way we must think, listen, and communicate to a newer generation of the “connected”. For those who are hesitant on employing these new tools, this video may help shed some light: So, how can it benefit you and your practice?
  1. As an advertising platform to communicate services, techniques and technologies your practice offers to new and existing customers. And help drive traffic to your existing website.
  2. Network, share, and collaborate with other dentist on techniques, videos, or common interest outside of your practice
  3. Connect with Dental Associations, dealers and manufacturers. Many dental organizations have embraced social network sites as a way to communicate events, promotions, and news.
Social media sites allow you to reach a mass audience fast, through multiple outlets, and best of all, they are a free form of marketing. I know we are all busy, and your days are filled with patients in the chair, but maybe a good start is to create a profile and start by taking advantage of step 3 above. You can then move into creating your own networking and marketing plan for your practice and possibly choose a staff member that can share in the responsibility and time. Once you’re live, let your patients know where they can find you online! If you plan on continuing practicing into the future, you can’t afford not to do these simple things that will bring your office to a new level of visibility. Have you already started a social network with your practice? We’d love to hear about your success – and be sure to include your twitter, facebook or blog page in your comment!
Monday, 30 November 2009 05:00

Win a Trip to Paris with MoHA!

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MoHA-2-Pages2 DentalEZ officially launched a fun and interactive website for dental professionals, www.starmasterpiece.com, at this year’s Greater New York Dental Meeting. Named after its StarDental® handpiece line, the first-of-its-kind www.starmasterpiece.com is a new website designed to look like a Museum of Handpiece Art. Dentists can be the artists they truly are by creating works of art using virtual StarDental handpieces. Dental professionals can choose between five StarDental handpieces and one of four backgrounds to create their masterpiece. Each handpiece is a different virtual art tool, e.g.: brush, etch, polish, etc. After the user has completed his or her artwork, the image can then be forwarded to a colleague, printed, or saved as a jpeg image for further use. In addition, DentalEZ will be holding a Museum of Handpiece Art (MoHA) Sweepstakes on the new site which will run from November 27, 2009 through December 31, 2010. The company is asking participants to submit their artwork for a chance to win monthly handpiece give-aways and the grand prize of a spectacular four-day, three-night trip for two to Paris, France which will include a tour of the famed Louvre Art Museum. The complete winning package includes round trip transportation for two via business-class air from any major U.S. airport, three night hotel accommodations at a four-star hotel, ground transportation to and from the airport and hotel, and a generous $7500 in spending money. Participants can submit up to one entry per day, and each submission counts as one entry for the grand prize. The grand-prize winner will be announced at the 2011 Chicago Midwinter Dental Meeting. There will also be money-saving coupons and generous quarterly promotions available to all participants. For complete details, log on to the new website at www.starmasterpiece.com.
Thursday, 26 November 2009 05:00

Happy Thanksgiving

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turkey

Thanksgiving is a time to give thanks and celebrate with friends and family. On behalf of myself and DentalEZ, we’d like to thank all of you for your continued support and interest in our products and, most recently, our new blog!

We wish you and your family a memorable and safe Thanksgiving. Now its time to take a few days off, eat some turkey, and if you’re brave…shop! See you next week!

What are you thankful for?

Wednesday, 25 November 2009 06:00

Buyers’ Guide to Air-Driven Handpieces

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HandpiecesAre you in the market for a new air-driven handpiece? Handpieces are the most commonly used instrument in the dental practice. Due to numerous design and product advancements in just the past ten years alone, it is important to know your options when purchasing.

Take a minute to check out the November issue of Dentistry Today. Its Buyers’ Guide to Air-Driven Handpieces feature highlights over 18 manufacturers’ handpiece options, comparing top features as: type of bur chucking, head size, fiber optics, lubrication and more!

See StarDental’s complete line of Air-driven handpieces.

Source: Buyers Guide to Air-Driven Handpieces. Dentistry Today, November 2009. Pg.150.

Tuesday, 24 November 2009 04:00

NuTorque™ Receives Excellent Rating!

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NuT-DPS During an 8 week process, 11 NuTorque Electric Systems were sent out to a team of Dental Product Shopper evaluators and your peers were asked to evaluate and review the product in their practices. We are excited to announce at the close of the evaluation, our NuTorque Programmable Electric Handpiece System received the Dental Product Shopper’s “2009 Recommended” and a final score of 4.1 out of 5. Evaluation Conclusion on NuTorque Pros:
  • Programmability of system
  • Appropriateness of procedure pre-sets
  • Range of versatility
  • Endo auto-reverse features
  • Handpiece low noise level
  • Maneuverability and visibility in the oral cavity
Read the full article.
Monday, 23 November 2009 05:00

Chairside Manners 101

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DrP-chair

You see many patients day-in and day-out, you get busy…We at Dr. Practice know you have the skills and competence to get the procedure done, but beyond the procedure, do you think your patients feel at ease with you - have you established a comfortable relationship with them? In the October issue of Dentaltown, Dr. Howard Farran illustrates some of the more important elements that make up an effective chairside manner.  Dr. Farran points out 10 things to consider:
  1. Empathize: Put yourself in their shoes and recognize the pain or discomfort they may be feeling.  Pause and take a break if you notice body language cues.
  2. Be a Straight Shooter: My favorite line - Farren says, “This isn’t going to hurt” How many of us have said this before?  Reassure patients, but tell the truth.
  3. Plain English, Please: When explaining a treatment plan, use words they will understand.  When you ensure they understand, it shows you care about them.
  4. Listen: When your patient is asking questions, give them your undivided attention instead of fiddling with your handpiece.
  5. Make the Patient in Your Chair Your No. 1 Priority: As Farren points out, you may have another patient in the next room, or a sales rep on hold, but the patient in the chair doesn’t need to know.
  6. Make ‘em Laugh: A little humor can lighten the mood.
  7. Adaptability: Adjust your chairside manner to each patient’s personality.
  8. Good Groomin’: Portray good hygiene.
  9. We-care Calls: After an invasive procedure, Farren suggests following up with a “we-care” call to see how they are doing.
  10. Other tips: Hire staff with personality.  And always treat staff well in view of patients.  When the assistant or hygienist is done with a task, say “Thank You.”
We are all busy and sometimes get caught up in our days, but doing some of these small gestures can make a big difference in how a patient views your overall character.  It could turn a patient into a loyal, lifetime patient. Anything, big or small, that you do in your office that patients particularly like?  Share your suggestions! Source: Chairside Manner by Howard Farran, DDS, MBA, MAGD. Dentaltown, October 2009. Pg. 12- 16.
Thursday, 19 November 2009 04:00

Just Announced: End of Year Savings

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DentalEZ has announced aggressive specials on ALL products in the StarDental, DentalEZ Equipment, CustomAir compressors and RAMVAC vacuum lines. The specials are valid between now and the end of the year so contact your local dealer or DentalEZ rep for details. Click here to locate a rep or dealer in your area.
Tuesday, 17 November 2009 05:00

Should Dentists Offer Botox Treatment?

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botoxLips A recent article by Dr. Louis Malcmacher in the October issue of Dental Products Report explores the area of adding Botox, the trade name for botulinum toxin, therapy to the area of esthetics dentistry. He goes on to explain the boom in esthetics services currently with teeth whitening and veneers. Dr. Malcmacher suggests it is time to consider extending services outside the teeth and gums. Dr. Malcmacher points out that Botox is more then filling in wrinkles and smile lines; according to Dr. Malcmacher, Botox offers clinical uses:
  • An adjunct in TMJ cases
  • Minimally invasive alternative to surgically treating high lip line cases
  • For denture patients who have trouble adjusting to new dentures
  • In orthodontic cases that require retraining of the facial muscles
Currently, giving injections is part of the dental practice, as Dr. Malcmacher suggests, this is just learning to give another kind outside of the mouth and you may be surprised to know that nearly half of state dental boards allow dentist to provide these injections. So what do you think? With proper training, do you think this should become an extension of dental services? [poll id="4"] Source: Should you offer Botox? By Dr. Louis Malcmacher.  DentalProductsReport, October 2009. Pg. 88-92
Monday, 16 November 2009 06:00

GNYDM Top Picks

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NYC GNY is only a week away! As you start planning your agenda, consider these event must-sees: Trade Show Highlights:
  • Live Patient Dentistry: Watch an implant or endodontic procedure live!  Treatments will be performed on actual patients on the exhibit floor.  Taking place in a 300 seat theater, attendees can watch actual operatory procedures in detail, via 18 high definition screens.  These events run Sunday-Wednesday, and feature a wide array of dental treatments.  For details on courses for each day, visit the GNYDM site.
  • Featured Speaker: See Katie Couric on Monday, November 30th from 12:00-2:00pm
  • And, of course, the NEW LED EverLight Operatory Light from DentalEZ at booth # 3001
New York City: New York is one of my favorite cities; there is an energy to the city!  Here are some of my personal recommendations during your down time:
  • Broadway: Hot shows for 2009:
    • Billy Elliot
    • Mary Poppins
    • In the Heights
    • Check here for complete listing of shows and tickets.
  • Restaurants: Zagat’s list of 2009’s Best Food in NYC:
  • Events:
    • The Rockefeller Center Christmas Tree Lighting; Wed. Dec. 2, 2009
Anything you would recommend?  Please share with us!
Thursday, 12 November 2009 22:00

Who will be at the Greater New York Show?

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GNYAnother Greater New York Show is approaching. What can we anticipate??  Well, outside: cold weather and congested holiday shoppers. More reason to stay inside on the tradeshow floor where traditionally the GNY show at the Javits Center is a great venue to learn about the newest products, treatment options, and the opportunity to take advantage of one-time promotions. And DentalEZ will deliver!  Stop by our booth (# 3001) to check out these and other exclusive DentalEZ promotions:
  • Buy 2 Handpieces, Get 1 FREE
  • See our newest product, the EverLight ™, deliver the latest in LED technology
And if you haven’t gotten a chance to read my previous post this week, we will be in the midst of unveiling something BIG! Are you planning on attending? Hope to see you there!

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