Integration of the latest dental technology is changing the way we practice, allowing us to work both smarter and more efficiently. But, let’s step away from the procedural benefits for the moment - have you considered how technology could sell your practice to new and existing patients as well? In the September issue of Dental Product Shopper, Fred Joyal, CEO of 1-800-Dentist, illustrates several benefits in his “Technology is Marketing” article.
In the article, Joyal points out how “technology sells dentistry”. He explains that while most dentists may have the technology in their office, their patients are unaware of this technology. More importantly, the patients don’t realize the many benefits it provides them. As he points out, the public is largely unaware of the advancements in dentistry due to, one, people don’t research advances in dentistry on their own, and two, lack of a national campaign educating the public on recent changes in dentistry.
As Fred suggests, give tours and educate your patients on a continuous basis of the various technologies you provide, and the many benefits the technology provides for them. This will increase patient acceptance, make patients more comfortable, and most importantly, set you apart from other practices. As he puts it, “Technology gives you something unique to offer, and in a world where people think dentistry is pretty much the same wherever you go, this can make all the difference.”
Source: Dental Product Shopper, September, 2009, Pg. 90-91.