Dr. Practice by DentalEZ

We are pleased to announce new additions to our product management team and a new strategic account management team.

Lindsay Viola has joined the DentalEZ® team as Sr. Product Line Manager, DentalEZ Equipment and RAMVAC. Lindsay comes to DentalEZ with extensive product line management and marketing experience with Air Techniques and Sirona/Denstply. Lindsay’s experience includes the development of products such as caries detection, diagnostic, and intra- and extra- oral x-ray products. Lindsay has thorough marketing experience in both upstream and downstream marketing, as well as in product launches and market research. Lindsay’s experience will provide her with the foundation for success at DentalEZ.

Also joining the DentalEZ team as StarDental® Sr. Product Line Manager is Eric Reno. Eric comes to DentalEZ with extensive product line management and marketing experience with W.L. Gore and Dupuy Synthes CMF. Eric’s experience includes work with neurosurgery products and power equipment, piezoelectric systems, and tools in the neurosurgery space. In addition, Eric is also accomplished in the development of working with the battery operated power products used in craniofacial surgeries. Eric’s immense depth of experience will help lead us to a successful future at StarDental, and play a major role in StarDental’s revitalization.

We are also pleased to announce a newly created position of National Strategic Accounts Marketing Manager as part of the Strategic Account Management (SAM)Team. This role is filled by Aggie Pennington, a DentalEZ employee of 40 years in marketing management and product management positions. DentalEZis leading the industry as a partner to dental service organizations (DSOs) through our unique SAM Team approach to customer service. Our SAM team provides a single point of contact for all DSO needs and is always available to work with your business to tailor solutions to meet your specific goals. The result is faster responses, better solutions, and more reliable service, no matter the challenge. As this new role will work very closely with sales and customer service, Aggie’s skills in direct customer relations and her knowledge of the internal processes make her the perfect choice to assume this position. 

Published in Industry News

 

Have you seen the article in MENTOR on DentalEZ VP of sales and marketing Lisa Lee? Lisa was featured in the publication’s “closing pitch” section in June, and gives her insight on working in the industry as well as on DentalEZ Integrated Solutions itself.

One of the topics covered is tying brand diversity together within DentalEZ  Integrated Solutions. Lee noted “Each division represents an essential part of our arsenal of fully integrated operatory solutions. The DentalEZ line includes a collective group of product options designed to offer quality, value, and convenience. The individual lines further position our company to provide absolutely everything needed in the operatory.” (MENTOR June 2015; 6(6):42)

Lisa Lee has been with DentalEZ since early 2014, working to identify and implement all sales goals and strategies, managing the sales and marketing teams, and working directly with DentalEZ dealers and customers. Lee has been instrumental in leading critical changes in the DentalEZ sales and marketing organizations, including creating an institutional sales team & rebranding the company.

 For more insight into being a market leader like Lisa, check out the full article in MENTOR’s June 2015 issue.

 

Published in Industry News
Friday, 23 October 2009 09:55

Technology Sells Your Practice

Integration of the latest dental technology is changing the way we practice, allowing us to work both smarter and more efficiently. But, let’s step away from the procedural benefits for the moment - have you considered how technology could sell your practice to new and existing patients as well? In the September issue of Dental Product Shopper, Fred Joyal, CEO of 1-800-Dentist, illustrates several benefits in his “Technology is Marketing” article. In the article, Joyal points out how “technology sells dentistry”. He explains that while most dentists may have the technology in their office, their patients are unaware of this technology. More importantly, the patients don’t realize the many benefits it provides them. As he points out, the public is largely unaware of the advancements in dentistry due to, one, people don’t research advances in dentistry on their own, and two, lack of a national campaign educating the public on recent changes in dentistry. As Fred suggests, give tours and educate your patients on a continuous basis of the various technologies you provide, and the many benefits the technology provides for them. This will increase patient acceptance, make patients more comfortable, and most importantly, set you apart from other practices. As he puts it, “Technology gives you something unique to offer, and in a world where people think dentistry is pretty much the same wherever you go, this can make all the difference.” Source: Dental Product Shopper, September, 2009, Pg. 90-91.
Published in Industry News

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