I was inspired to share this great article, “Breaking it down: Oral cancer screenings, periodontal assessments enhance the Ritz-Carlton experience,” by dental hygienist, Lisa Dowst-Mayo, after reading it in the January 2014 issue of RDH magazine. The article discusses how dental offices can make all their patients feel like VIPs during every visit, including every aspect of their appointment from oral cancer screenings and periodontal assessments to polishing, floss and fluoride, and the appointment conclusion.
The author begins by sharing the importance of oral cancer screenings and references friends who have dealt with oral cancer themselves. Dowst-Mayo states, “My reason for sharing this is to remind everyone how truly important you are to your patients. Dental professionals are well positioned in the medical community to help save lives through oral cancer screenings with our increased knowledge and skill level of head-and-neck anatomy.” She goes on to explain how vital those five seconds can be for the visual exam, but also elaborates on the benefits of the four main enhanced oral screening devices, including the Identafi from StarDental.
With the periodontal assessment being just as important, Dowst-Mayo also references the AAP’s recommendations for proper assessments in addition to devices on the market that aid in periodontal charting. This article really gives great pointers about how to make your patients feel more than comfortable while also providing education for a proper appointment no matter what the visit objective. There is even a callout about how to give polishing, flossing and fluoride with that Ritz-Carlton flare! So the question is, are you following similar guidelines in your dental office?
It’s March already and we have plenty of great events this month, starting this week!
March 6th-8th: Pacific Dental Conference in Vancouver, BC, Canada; with attendance from DentalEZ Territory Sales Managers Kymberly Cosgrove and Ron Parrish, booth #947
March 12th-13th: Benco Dental National Sales Meeting in Davenport, FL; with attendance from Southern Regional Manager Chuck Seeger and Territory Sales Manager Kelly Grubbs
March 13th-15th: District of Columbia Dental Society Meeting; with attendance from DentalEZ Northern Regional Manager Mark Frankenfield, Territory Sales Managers Art Stewart and Brad Smith, booth #421
March 13th-14th: Utah Dental Association Convention with attendance from DentalEZ Western Regional Manager Greg Morton and DentalEZ Territory Sales Manager Seth Barrett, booth #205
March 14th: Dr. Abbott’s Oral Cancer Seminar with Oregon Dental Association in Wilsonville, OR; with attendance from DentalEZ Territory Sales Manager Jim Zann.
March 15th-18th: ADEA Annual Session & Exhibition in San Antonio, TX; with DentalEZ Group attendance from Senior Institutional Sales Rep Ed Schmitt, Institutional Sales Rep Debora Bridges, NevinLabs Sales Reps Jason Hodkowski & Mark Hayde, Territory Sales Manager Al McKay and from Columbia Dentoform, VP Penny Pichardo & Customer Service Rep Philip Briales; booth #301
March 20th-21st: Henry Schein Special Markets Meeting in Atlanta, GA; with attendance from DentalEZ VP of Sales & Marketing Lisa Lee and Senior Equipment/Lab Product Manager & Special Markets Manager Aggie Pennington
March 23rd-25th: National Institute of Governmental Purchasing Meeting in Atlanta, GA; with attendance from DentalEZ Institutional Sales Representative Kent Stewart
March 27th-29th: Star of the South Meeting in Houston, TX; with attendance from DentalEZ Territory Sales Manager Al McKay, booth #636
March 27th-29th: Thomas P. Hinman Dental Meeting in Atlanta, GA; with attendance from DentalEZ VP of Sales & Marketing Lisa Lee, Senior Equipment/Lab Product Manager & Special Markets Manager Aggie Pennington, Territory Sales Managers Phil Williams, Kelly Grubbs, Peter Volk, and Scott Rothschild, booth #519
Do you have any events you are looking forward to this month?
By guest blogger: Eva Grayzel
Oral cancer is dentistry’s deadliest disease. It is much more curable if found at early stages and debilitating, devastating and even deadly if found at later stages. Rates of oral and oropharyngeal cancer are increasing at an alarming rate among younger non-smoking individuals because of infection with HPV. This is the only dental disease with significant morbidity and mortality that is preventable with skills to recognize the early signs.
More than a pretty white smile, dental professionals are responsible for providing a periodontal exam and an oral cancer screening. It’s unfortunate that most patients (or customers of dental practices) are not educated about the value of these services. If patients knew they were being screened for cancer among other illnesses that may display in the oral cavity and neck, their dental appointment would take a higher priority.
Patients should be informed they are receiving an oral cancer screening. Here is a script I’d like to hear:
“I will now perform a thorough oral health exam and that includes an oral cancer screening. I’m looking for irregular tissue, abnormal coloration…do you have difficulty swallowing, an unusual hoarse voice, a persistent sore or lesion? These are signs of oral cancer that I check for. Is it OK with you if I palpate your neck for lumps?”
Most patients are often unaware of what their dentist or hygienist is actually doing. Education is a value I personally hold dear. If I had any inkling that the persistent sore on my tongue was a potential cancer, I would have been more proactive about finding dental professionals who took it more seriously.
This year the Oral Cancer Foundation is trying out a new dental screening plan for Oral Cancer Awareness Month. They are asking offices to sign up for the entire month of April and book free screenings by appointment only; based upon availability. This is a great opportunity for your office to provide a great community service and potentially build your practice.
To further educate patients, Six-Step Screening distributes a poster to display in waiting rooms so patients are educated about symptoms of oral cancer. http://www.sixstepscreening.org/wp-content/uploads/six-step-oral-cancer-screening-poster.jpg
If you think oral cancer won’t cross your chair so you don’t need to bother with screening all patients and choosing some continuing education on the subject, then read some of these stories:http://www.sixstepscreening.org/oral-cancer/the-face-of-oral-cancer/. If you can save one life in your entire career by doing oral cancer screenings on all your patients, wouldn’t it be worth it?Eva Grayzel Inspires . Motivates . Transforms ... through the power of storyMotivational Speaker, Master Storyteller, AuthorW: 610.258.3763 M: 610.554.9375 www.evagrayzel.com www.sixstepscreening.org™www.talk4hope.com
We’re back from one of dentistry’s biggest tradeshows, the Chicago Midwinter Meeting, held last week at the McCormick Place in Chicago. Considering the bitterly cold winter many of us have been experiencing, I think we’d all agree the weather was surprisingly pleasant for Chicago in February!
The show kicked off with a celebration, Oral Health America’s 24th Annual Gala & Benefit at the historic Palmer House hotel on Wednesday, February 19, 2014. The event was sold out and the silent auction was a blast. It was a great opportunity for dental professionals to interact, network and enjoy the evening in a fun and elegant environment!
The exhibits officially opened on Thursday with a steady stream of traffic around the showroom floor and the DentalEZ booth, where we showcased some of our latest innovative products including the NuSimplicity Chair and the 430-45 handpiece. Thursday evening we were pleased to host a focus group with both local and international dentists to get a better understanding of their future needs within the operatory. At DentalEZ, we’re always eager to learn more about what will help dentists become more efficient and increase profits and are working hard to develop the products to make that happen!
There were two opportunities to see the latest in the lab industry, with CAL LAB kicking things off Thursday and Friday. Although attendance overall was light, the reception offered a great chance to talk with other lab professionals. LAB DAY Chicago was so well attended it was tough to walk down the aisles! Let’s hope next year’s event is in a larger space.
Back to the dental exhibits! Friday was a busy day and the tradeshow floor was very crowded. There were several long lines at various booths, and the crowd was buzzing about all the latest products. Check out The Dental Geek’s Day 2 Video Recap which includes some footage of our very own NuSimplicity Chair!
We were pleased to sponsor two exciting speakers; Dr. Harvey Levy and Tricia Osuna, RDH as well as lead the ADAA roundtable on handpiece maintenance. Thanks to everyone involved, including all the interested attendees!
The show had some fun decor around, including the decorated “molars”, one of which is shown above, as part of their 150th Anniversary Molar Contest. Vote for your favorite on their website. My favorite thing was this “moving” floor in which the tiles moved when you walked across it, pretty cool!
How about you, what did you find fun or interesting at CMW 2014? Check out more photos from the show on our Facebook page!
We’re almost at the end of February, but I’m just now catching up on all the January publications! Did you catch the January issue of Inside Dental Products? The latest handpiece in our classic StarDental 430 handpiece line, the 430-45, is featured in its Handpiece Category Spotlight. For dentists who already know and love their reliable 430 handpiece, the new 430-45 is an ideal choice for dental as well as common surgical procedures performed by the general dentist. Visit www.the430story.com to learn more!
We believe the answer is yes! Therefore, we enjoy reading articles that validate our beliefs such as this one from the February 2014 issue of Inside Dentistry that asks dental professionals what they think about oral cancer exams. Entitled, “Question: Should Dental Practitioners Perform a Cancer Exam on Every Patient?,” the article provides answers from Emily Boge, RDH, BS, MPAc & John R. Kalmar, DMD, PhD.
As for the hygienist perspective, Boge responds, “The short answer—absolutely. A visual oral cancer screening on every patient, every time, is standard operating procedure because it is painless, quick, and essentially free to complete.” She goes on to discuss how important the visual screening is for all patients in order to make sure that nothing appears abnormal, and to also provide an opportunity to discuss risks with the patients.
Kalmar’s take on the question from a dentist’s perspective is that there is, indeed, a better question. He states that, “So the better question is this: Should every dental practitioner who performs a comprehensive patient exam know the risk factors, risk sites, and risk features of oral cancerous and precancerous lesions? Absolutely!” He emphasizes the importance of early detection, and that dental practitioners need to recognize the early signs of oral cancer so they can provide their patients with proper guidance and treatment.
What is your take? Do you think visual screening is enough? Sound off in the comments below!
We are pleased to announce the appointment of Lisa M. Lee to Vice President of Sales and Marketing.
In this position, Lee will identify and implement all sales goals and strategies, manage the sales and marketing team, and work directly with DentalEZ dealers and customers. Lee will maintain existing professional relations while identifying new prospects to increase all DentalEZ®, StarDental®, RAMVAC®, CustomAir® and NevinLabs™ product and equipment sales.
“We are pleased to welcome Lisa as an important member of our sales and marketing team,” remarked Gordon Hagler, President of DentalEZ Group. “Lisa has garnered rich sales and marketing experience in multiple industries throughout her career, and her expertise will be instrumental as we continue to develop our forthcoming sales and marketing plans. There is a lot of exciting opportunity in this area and we are confident that she will be very successful. We look forward to a bright future with Lisa.”
Lee brings over two decades of sales, marketing and executive management experience to DentalEZ in the global medical and dental marketplace. Most recently, Lee held senior leadership positions at IDEXX Laboratories as well as Johnson & Johnson, Inc.
Lee received her B.A. degree from Rutgers University. She currently resides in New Jersey with her husband, Fran, and son Dylan. Lee can be reached directly via email at firstname.lastname@example.org.
About DentalEZ® Group
DentalEZ® Group is committed to advancing the practice of dentistry through innovative products and services. Encompassing six distinct product brands — StarDental®, DentalEZ®, CustomAir®, RAMVAC®,NevinLabs™ and Columbia Dentoform® — DentalEZ® Group manufactures everything in the operatory, from handpieces to chairs to vacuum systems to dental simulation models, creating a complete line of products to elevate the health, comfort and efficiency of the dental operatory. For more information, please visit www.dentalez.com.
Do you have questions on how the Affordable Care Act affects your dental practice? Most dentists do. It’s difficult to navigate new laws and changes that come with them. Luckily, Dental Practice Management & Dental Products Report have teamed up and created the Ultimate Guide to the Affordable Care Act for Dental Practices. This website is the one-stop place for all the answers you're looking for. It is routinely updated with the latest information – what a great resource!
Are the winter blues getting to you? Then it must be almost time for the Chicago Midwinter meeting! Held February 20th – 22nd, the meeting will take place at McCormick Place in Chicago. Stop by the DentalEZ booth, #1405, and see our latest innovative products including the NuSimplicity Chair and the 430-45 handpiece.
We have a lot going on around the exhibit hall. StarDental Senior Product Manager Rick Gross will be presenting tips on Handpiece Maintenance at the ADAA (American Dental Assistants Association) roundtables, Friday, February 21st 1:30PM – 4:30PM in 181A West Hall. In addition, we are pleased to be sponsoring two great speakers: Tricia Osuna for courses on ergonomics and oral cancer screening, and Dr. Harvey Levy for a “Treating Anxious and Special-Needs Patients” course.
Let’s not forget the lab side that is always big at CMW. NevinLabs will have table #31 at Cal Lab, and will be in booth #512 for Lab Day Chicago, which is being held at the River Exhibition Hall of the Sheraton Chicago Hotel & Towers, 301 East North Water Street, Chicago. Check out our ErgoEZ bench, looking good in purple!
What are you looking forward to at CMW?
The recent Yankee Dental meeting featured an Oral Cancer Seminar presented by Dr. Abbott. The lecture, called “OralCancer: Screening with Confidence”, covered a brief history of cancer statistics, the new role of the dental office due to cancer care now being handled in regional/local centers that don’t necessarily have dental, speech therapy and other comprehensive services like larger hospital-based centers, and how early detection and adjunct devices like Identafi® are essential to any oral health and wellness plan.
Dr. Abbott also covered the shifting demographic of oral cancer diagnosis in patients due to HPV and how early detection is key. He wrapped up the lecture by outlining a plan for how adjunct devices, like the Identafi, can be incorporated into a cause-related marketing strategy for the dental office. The marketing plan would not only help educate patients and the public, but would also increase production and set the dental office in a prominent position on the overall cancer care team.
It was an incredible day with over 90 dental professionals in attendance with incredibly engaging questions! Dr. Abbott’s office has received great feedback this week from attendees, via email and calls, asking for information, copies of our consent form for use with the Identafi, and questions as to strategies for practice implementation. Thanks to everyone in attendance for making this event a big success!